Technical SEO Checklist You Should Follow in 2019
If you’re looking to find some most important technical SEO checklist that you should follow instantly, you’re going have follow guidelines as mentioned in this article.
As you have heard mostly about Off page and On page audit; in which you review backlinks, anchor texts, website content & keywords etc. Now Google is focusing on many other factors, and today the old-school tactics of performing SEO don’t seem to work as well as they used to.
No doubt, all those points are so important part of SEO, but still there are many factors that we should not avoid.
In this article, I’m focusing on some very important Technical SEO points that will help you to maximize the usability, indexing and getting your keywords rank higher in the SERPs. So, let’s get started:
There are many tools to guide you about site speed like GTmatrix , Pingdom or you can use Google’s own PageSpeed Insights tool. It will provide you guidelines about optimization and you can also download the optimized file.
All Images should be optimized appropriately and should not be too large in size. You can use srcset attribute which will help optimize to serve a different image per screen width. Make sure, all the images are properly labelled along with appropriate titles and ALT-text.
According to the new algorithm of Google, every website should be responsive and mobile friendly and should easily optimize for all types or size of screen. You can also use Google’s own mobile friendly test tool to analyze your website.
Accelerated Mobile Pages (AMP)
AMP stands for Accelerated Mobile Pages, this project lead by Google which is an open source website publishing technology design to load pages quickly on mobile devices. If you are using AMP pages, you should make sure these pages are rendering properly.
For more details about AMP, please check the AMP Project site to better understand.
SSL Certification protects your important information on the internet which is mainly used to protect your sensitive data like credit card information. It will encrypt your information and create a secure link between visitor and website. SSL prevents hacker to steal your private information such as address, name and credit card information.
All headings must be tagged with H1 to H6 tags and make sure to use H1 tag once in each page as its main heading and use sub-headings as H2, H3 etc. Headings should be used in a descending, logical order.
Make sure your website has a proper XML sitemap that includes all important pages. It will help search engine to index your page and understand your website structure.
Social Media Integration
Make sure all social media buttons are placed on the right side. Do not forget to add Open Graph tags for Facebook LinkedIn, and Google+. Similarly Twitter has its own Meta tags for twitter card, OG (Open Graph) helps you which content or image you want to share on Social Media.
Canonical tag is used to tell search engines about your master page and it helps webmasters to prevent duplicate content issues. Let’s assume, you have two versions of same page; one for mobile and the other for desktop. So here, you will use rel=canonical tag to prevent duplicate content issue.
Add rel=nofollow to all those links that you don’t want search engine crawlers to follow.