Google Has Announced the New Ways to Identify the Nature of Links

Google Has Announced the New Ways to Identify the Nature of Links

Recently on Google Webmaster Blog, Gray and Danny Sullivan announced a change on the nofollow link attribute.

About 15 Years ago, in 2005, Google introduced the nofollow link attribute to prevent the comment spam. Later it was expanded to be used for any link which you don’t want Google to count and also it was required to use on sponsored links.

On Tuesday, September 10, 2019, Google announced two new Link attributes that provide additional information about the nature of link to the webmaster. These, along with nofollow, are mentioned below:

rel=”sponsored”: This new sponsored attribute will use to identify the link on your site to create for advertisements, sponsorships or other compensation agreements.

rel=”ugc”: UGC stands for User Generated Content, this ugc attribute is recommended to use for user-generated content like comments and forum posts.

rel=”nofollow”: This nofollow attribute used for cases where you want to add a link but don’t want to imply any endorsement, including passing along ranking credit to another page.

These new attributes might generate many questions in your mind, so here’s a FAQ defiantly which will cover most them.

Cyrus Shepard has a nice chart of this change on Moz:

google nofollow link attribute change chart